Paris Hilton's man River Viiperi has blond ambition as he posts shirtless selfie while having hair bleached same colour as heiress girlfriend
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People still want to be like Paris Hilton.
And her boyfriend River Viiperi is one of them.
The 22-year-old male model has bleached his darker hair to a more heiress friendly shade of blond.
Highlight: River Viiperi shared a shirtless selfie as he bleached his locks closer to girlfriend Paris Hilton's hair shade
Poser: The Spanish model showed off the finished results after his beauty regimen
Paris' toyboy posted photos of the various stages of his new dye job on Instagram on Sunday.
While it appears to be for a modeling gig, the handsome Spaniard is seen starting the makeover process with his stylist working the color into his naturally darker locks.
'@Anderssonjj messing with my hair #Bleaching my hair for tomorrows shoot. Let's see how I look w white hair.'
Then with his hair completely covered in dye and in cap, River admitted it wasn't his best look and captioned the image, 'Looking crazy atm. Can't wait to wash it off!! My head is on.'
To dye for: The 22-year-old changed his hair color for a modeling gig
Covered up: Being beautiful is a process
Striking: River revealed his bold new look was just temporary
Not one to shy away from a shirtless photo even during the beauty regimen, he took the opportunity to show off his impressive buff and ripped body.
Then it was time for the big reveal, where River made it known his new white blonde hairdo would only be temporary.
Fashion fan: Paris had her blonde hair down while attending a New York Fashion Week show in the Big Apple
Sister act: Paris and sister Nicky Hilton got close before attending the Alice + Olivia fashion show
'Not really my style but it's just for the day.'
While it's not known what modeling job the new highlighted look is for, the real question is if Paris approves.
The blonde heiress was in New York City on Monday taking in the Alice + Olivia presentation as part of New York Fashion Week.
She was spotted leaving her hotel in a grey skirt and lacey black blouse and changed into a slightly more demure ensemble when she met her little sister Nicky at the fashion show.
Busy woman: Paris earlier in the day left her hotel in the SoHo area in a grey skirt and lacey black blouse
Striking a pose: Paris hit her signature swayback pose while leaving her hotel
On the go: Paris climbed into a waiting car as she set out for Fashion Week fun
The couple has been dating 2012, prior to the heiress becoming an in demand disc jockey.
The 32-year-old Stars Are Blind singer is claiming she has overtaken the likes of ex-boyfriend Afrojack, Cascade and Jersey Shore's DJ Pauly D to become one of the world's top five highest earning disc jockeys.
The blonde heiress made the outrageous claim as she chatted with a photographer at an airport in Los Angeles in December.
On the town: Paris Hilton wore all black at the Brian Lichtenberg fashion show in New York on Sunday
She said: 'I love it. I'm one of the top five in the world, so...'
Sources close to the former Simple Life star say she makes between $100k and $350k per hour when she plays a set.
However, she would still have to be doing a lot off gigging to break into the prestigious top five, which features Harris in first place with $46 million, Tiesto in second with $32m, David Guetta in third with $30m, Swedish House Mafia in fourth with $25m, and finally Deadmau5 at $21 million.
Dark days: Seen here last year, Paris and River have been dating since 2012
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